Expanding your product line and finding new ideas is never easy. Is it a good idea? Will it appeal to customers? Does it really correspond to our target audience?
So if you belong to a marketing department and you’re reading this, we’ll give you a tip that will work for sure: lenticular printing! Does it sound to you?
Be careful, we are going to give you 3 killer arguments that may make you crack, get ready.
1. As a premium and innovative product you can set high prices
Yes it is, you’re the game master! Since 3D photos are premium products that we are not used to seeing, its rarity can allow you to post a higher price while having a more affordable production. Let’s focus on the photo market, you will understand.
Let’s take a product that is quite common to many photo brands: regular prints, which are generally 10×15 in size.
At Pops, our regular 3D prints are sold in packs of 10 for $35, which is the same as setting our price at $3.5 per photo. Once again, the originality, the quality of the product and the temptation to see one’s photos come back to life plays a very important role in the eyes of our target, and its price is in no way an obstacle to its consumption. That’s the magic of lenticular!
2. Generate up to 80% margin on a 50$ basket
In addition to setting high prices, 3D prints can help you gain margin on your production. No less!
To help you visualize this benefit, let’s take as a reference a customer shopping cart of regular prints for a total of $50. For this amount, our total cost will be around $8, so a margin of more than 80% ! Wait a minute, we’ll break it down for you:
- A $50 basket of regular prints represents 14 photos, or almost 2 lenticular sheets.
- For this product, it costs $4.7 for the request to our API and $3.60 for the media that corresponds to the lenticular sheets and the vinyl.
This total amount is of course independent of the cost of labor, ink and cutting which are different for each photo brand. Moreover, depending on the brand, some additional charges and fees such as VAT may be applied. But this is nothing new!
3. Lower your Customer Acquisition Cost
Finally, if you’re running a consumer brand, we know that you are always working on optimising your ad campaigns on Google and Facebook. So do we. We started with a series of good practices (all listed here), we tried many experiments and made good progress. But after months of spendings, we finally realised that the golden ticket to this was our creatives.
At the end, the Customer Acquisition is the act of moving a user down the sales funnel from awareness or consideration stage down to making an actual Purchase. Customer Acquisition Cost is how much it takes for you to get them to buy. And it’s way easier to do it when you’re showcasing wow products.
Your short animated videos featuring 3D prints will draw attention to your ads and increase engagement. These videos don’t have to be heavily produced; even slideshow videos or animated gifs can help your ads stand out against the static ads most people publish in the printing business. You only have a short time to catch people’s attention, so condense your message to 5-10 seconds focusing on the mind-blowing 3D visual effect and get to your point immediately.
In addition to these great creatives, you’ll also notice that the 3D prints generate a significant organic growth. In addition to the word-of-mouth, many of your customers will naturally post photos and videos of these new magic memories on paper on their social media. Likes and comments will boost your brand visibility and image.
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